Our slogan absolutely describes what we try to do. We aim to produce fun, irreverent, witty streetwear that helps people connect over a laugh. Our products are a social tool meant to bring about in-person connections in a world where the here and now is all too often lost over a smartphone.
In 2009, Swish Embassy was started as a bet after a few trips to Provincetown, Fort Lauderdale and Puerto Vallarta. These great gay destinations had fun nightlife and great activities but were somewhat lacking in the shopping department. Annoyed at some of the corny, ill-fitting shirts sold by some boutiques, Dean, the company founder declared that he could do better. Never to leave a boast unpunished, his friends challenged him to prove it, and so he did.
With humble beginnings in a spare bedroom in Toronto, Swish Embassy started off making artisanal hand-pressed shirts. The concept took off and this bet quickly snowballed into quite a bit more... At a loss for space, Swish Embassy spilled into more rooms and then eventually a rented bachelor apartment next door. At some point in 2010, a decision was made to halt online sales because the “bet” had gotten out of hand and burnt out the intimate team of friends who worked on fulfilling every single order one at a time with the cuts, ink and burn marks to prove it.
In 2015, Dean decided to revive Swish Embassy with a greater focus on scalability and the ability quickly respond to trends and pop culture. He sought out a number of industrial manufacturers who might be able to work on bringing Swish Embassy back to life. Moving forward, production would be outsourced to take advantage of the best possible technology, cheaper shipping rates and proximity to customers.
On Sep 6, 2015 SwishEmbassy.com went live with just 25 products of which half were reused from its initial iteration.
By 2018, Swish Embassy carried over 75,000 possible products and had shipped tens of thousands of orders to over 30 countries around the world.